Discerning · Essentials
The daily foundation.
Skin, sleep, movement, nutrition — the non-negotiables.
/essentials
Brand book · not indexed · internal reference
The Discerning Woman
Considered living, considered products.
Editorial for women choosing slowly. Wellness, the change, beauty, home, and inner life — long-form, named bylines, every recommendation disclosed.
Logo
Four variants. Use mark when space is tight, wordmark when the container already carries brand context, horizontal for page headers, stacked for centred layouts.
Clear space: minimum 0.5× mark height on all sides. Never tint, stretch, rotate, or apply drop shadow. Never place on complex photos — use a solid brand color or neutral cream/dark.
Palette
Tokens from brand.config.ts. CSS variables match these keys with -- prefix.
--bg #FAF5ED Page background — soft ivory --bg-card #FFFFFF Card surface --bg-panel #F2EBDE Subtle panel tint --bg-dark #2A1F1A Dark panels, footer --text #2A1F1A Primary body text --text-muted #6B5A4E Secondary text --text-soft #9A8C7E Tertiary text --text-light #FAF5ED Text on dark surfaces --border #E4DBC9 Dividers --accent #C56E4F Primary accent — terracotta --accent-deep #8A4229 Hover states --accent-rose #C88A8A Secondary accent — rose --accent-sage #8A9A7B Secondary accent — sage --accent-gold #C9A566 Secondary accent — gold --highlight #F7D897 "The Pick" highlight block Typography
serif'Cormorant Garamond', 'Playfair Display', Georgia, serifThe quick brown fox jumps over the lazy dog. 0123456789 & —
sans'DM Sans', -apple-system, system-ui, sans-serifThe quick brown fox jumps over the lazy dog. 0123456789 & —
mono'JetBrains Mono', monospaceThe quick brown fox jumps over the lazy dog. 0123456789 & —
Scale
| Role | size / line-height | Rendered |
|---|---|---|
h1 | 4rem / 1.05 | The Discerning Woman |
h2 | 2.5rem / 1.15 | The Discerning Woman |
h3 | 1.625rem / 1.3 | The Discerning Woman |
body | 1.0625rem / 1.7 | The Discerning Woman |
small | 0.875rem / 1.5 | The Discerning Woman |
mono | 0.8125rem / 1.4 | The Discerning Woman |
Voice & tone
Tagline: Considered living, considered products.
Elevator: Editorial for women choosing slowly. Wellness, the change, beauty, home, and inner life — long-form, named bylines, every recommendation disclosed.
AI disclosure: Transparency: Content on this site is produced with AI assistance, reviewed by named human editors. We disclose AI use on every page where it applies.
Full voice reference at TakleMedia/brand-assets/thediscerningwoman/voice-tone.md. Editorial standards at brand-prototypes/sites/thediscerningwoman/prototype/editorial-standards.html.
Social & OG
Navigation
/wellness— Wellness/the-change— The Change/beauty— Beauty/home— Home/spirit— Spirit/relationships— Relationships/list— The List/essays— Essays
Sub-brands
Discerning · Depth
Long reads.
Essays on purpose, presence, and the second half of life.
/depth
Discerning · List
Curated, never cluttered.
Product picks tested in real homes over real time.
/list
Discerning · Rituals
Practices that hold up.
Morning, evening, and seasonal rituals worth building a life around.
/rituals